With 2012 just around the corner, I offer an update of a past feature: A list of resolutions that may come in handy as you and your team build your brand(s) in the coming year and beyond:
1. I will live my brand vision every day. And if I don’t have a brand vision – one that clearly defines what we stand for, how we serve, and why we’re different – I’ll make it my top priority to create one.
2. I will craft bold strategies. Recall the words of Harvard’s Michael Porter: “Strategy is about choices, trade-offs; it’s about deliberately choosing to be different.”
3. I will execute with discipline, courage and passion.
4. I will set clear objectives and measure results diligently.
5. I will manage my brand as a complete experience, guided by the knowledge that what we do always trumps what we say.
6. I will treat my customers and/or consumers with the respect they deserve – meaning they are not data points, “eyeballs,” or a means to reaching sales goals. I will extend this same respect to co-workers, vendors, colleagues, and other partners.
7. I will learn more about all available communications and experience options. When selecting between them, I will choose long term over short term, and substance over style.
8. I will listen more and read more.
9. I will communicate and lead more effectively.
10. I will use my brand to improve lives – to make the world a better place in some way.
Any resolutions that you’d add to this list? Feel free to add your thoughts in the Comments section.
Here’s hoping your 2012 is your best year yet, both personally and professionally.
