March 9, 2009

If IKEA ran GM

One exercise we sometimes use in ideation and brainstorming sessions is "brand-shifting," in which you consider the attributes and equities of another successful brand, and then apply those to your brand challenge. Knowing this, a friend recently sent me an email suggesting that the following would be the result if IKEA were to take over GM:


1 comments:

Tom Eriksen said...

Great. When you think about it, isn't it what carlsberg's campaign is all about?

http://www.youtube.com/watch?v=3P_API6N4oA&NR=1