One exercise we sometimes use in ideation and brainstorming sessions is "brand-shifting," in which you consider the attributes and equities of another successful brand, and then apply those to your brand challenge. Knowing this, a friend recently sent me an email suggesting that the following would be the result if IKEA were to take over GM: 
3 comments:
Great. When you think about it, isn't it what carlsberg's campaign is all about?
http://www.youtube.com/watch?v=3P_API6N4oA&NR=1
That's a great image. Do you know where your friend came across it?
I honestly don't, Rada. It came to me a few years ago in an email I've long since deleted.
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