Client Shout-Out: Douglas Lyon

It's been my pleasure to work these past several weeks with Doug Lyon.

I first met Doug circa 1994, when I was brand manager for Airheads candy, and hired GSD&M (Austin, TX) to be our lead agency. Doug was a creative director on the account, and came brimming with energy and ideas. He also "gets" brands and branding on a visceral level like few people I know.

Doug started his own award-winning agency, Lyon Advertising, around the same time I started Three Deuce in 1997. We've teamed up to serve several of his clients over the years. He's still running Lyon Advertising, but lately he's also found the time to launch a couple of consumer brands for which he has tremendous passion - a line of gourmet tortillas called Paqui, and a high-end collegiate sports apparel brand called Douglas Lyon. It's this latter brand where I've been able to share some strategic thinking with Doug.

If you're a fan of collegiate athletics at all, I urge you to visit www.DouglasLyon.com. Doug's passion for college sports is made tangible in this clothing line, and he's designed and created a line of shirts that are all about the details - high-end silk, subtle patterns unique to each school, and a super-comfortable fit. Shirts are created in limited-edition runs, and he's developing an ever-expanding number of schools and designs.

The shirts are a unique way to show off your passion for your school, and they make a great gift. Check 'em out!